PELATIHAN DIGITAL MARKETING MENGGUNAKAN APLIKASI FACEBOOK ADS DAN GOOGLE TRENDS DI KELURAHAN SETIARATU

Abstract

With the development of technology, marketing activities have begun to change towards digital, but some of the business actors in Tasikmalaya City still market their products conventionally. One of them is experienced by MSME players in Setiaratu Village, Cibeureum District, Tasikmalaya City, West Java. Based on this situation, a community service activity was carried out in the form of digital marketing training using the Facebook Ads and Google Trends applications by students majoring in Community Education, Siliwangi University. The training activities were carried out on May 27, 2023 at the Yuwita training institute. The method used consists of four stages, namely the planning, implementation, and program evaluation stages. Through digital marketing training, MSME players in Setiaratu Village can have basic knowledge and skills in optimizing social media as digital marketing. The results of the training activities provided participants with an understanding of using internet media.