RAJAWARA (RAJADATU WISATA ANDALAN RAKYAT) PENGEMBANGAN DESA WISATA BERBASIS KEARIFAN LOKAL

Abstract

This community service project, titled Rajawara Local Wisdom-Based Tourism Village Development, was conducted in Rajadatu Tourism Village, Cineam, Tasikmalaya, as an effort to strengthen local capacities, preserve cultural heritage, and enhance digital-based tourism promotion. The program was developed in response to challenges found through field observation, including limited community skills in tourism management, low digital literacy, and the absence of structured cultural documentation. Three core programs were implemented: (1) Cinta Akan Wisata, an educational initiative for elementary students to improve cultural awareness; (2) Digital Marketing Socialization, aimed at increasing digital promotion skills among Pokdarwis, youth groups, and local MSMEs; and (3) Cultural Exhibition and Mass Circumcision, serving as a promotional and socio-cultural event. The results show significant improvements in cultural understanding among students, increased digital literacy, and the establishment of official social media accounts to support continuous promotion. The programs also strengthened collaboration between community groups and local institutions. Overall, the project successfully fostered community empowerment, increased tourism visibility, and supported sustainable tourism development based on local wisdom. The outcomes indicate that Rajadatu Village has strong potential to grow as a community-based tourism destination with continuous digital and cultural capacity-building efforts.